Admissions, Recruitment and Marketing Division
Marketing Department
CRM & Marketing Automation Manager
Ref: ALC1491
Starting salary from £37,099 per annum, dependent on skills and experience, with an annual increment up to £44,263 per annum.
We need a true trailblazer!
An exciting opportunity has arisen in our award-winning Marketing department, part of our Admissions recruitment and Marketing Division. You will be an advocate for CRM and data-led marketing as a technical subject matter expert, and ideally familiar with Salesforce or an equivalent CRM platform.
You will lead the planning, development and execution of our Salesforce Marketing Cloud roadmap. You will lead the way as we move to a more personalised and dynamic approach in our communications - using the power of data, analytics and CRM tools to create a first-class student journey.
Your team will work with other senior members of the Marketing team whilst closely managing existing projects and campaigns to ensure successful delivery and demonstrable results. You will help lead digital innovation, including new uses of analytics, AI and automation, within the Marketing team and beyond and foster strong ties with stakeholders across the UEA.
You will be a self-driven marketing expert, up to speed with the latest data and analytical developments.
You will have experience of managing GDPR, CMA and ASA associated risks and significant CRM/marketing automation experience across Salesforce/Marketing Cloud (or similar). If you have these and meet the essential criteria in the person specification, we would love to hear from you!
This full-time post is available immediately on an indefinite basis.
UEA offers a variety of flexible working options and although this role is advertised on a full-time basis, we encourage applications from individuals who would prefer a flexible working pattern including annualised hours, compressed working hours, part time, job share, term-time only and/or hybrid working. Details of preferred hours should be stated in the personal statement and will be discussed further at interview.
Benefits include:
- 44 days annual leave inclusive of Bank Holidays and University Customary days (pro rata for part-time).
- Family and Work-life balance policies including hybrid working and considerable maternity, paternity, shared parental leave and adoption leave.
- Generous pension scheme with life cover for dependants, plus incapacity cover.
- Health and Wellbeing: discounted access to Sportspark facilities, relaxation rooms, 320 acres of rolling parkland, wellbeing walks, Wellbeing Ambassador network, medical centre, Occupational Health and a 24/7 Employee Assistance Programme.
- Campus Facilities: Sportspark, library, nursery, supermarket, post office, bars and catering outlets.
- Exclusive shopping discounts to help cut the cost of household bills, childcare salary sacrifice scheme, Cycle to Work scheme and public transport discounts.
- Personal Development: unlimited access to LinkedIn Learning courses, specialist advice and training from our Organisational Development and Professional Learning Team.
Closing date: 22 July 2024
The University holds an Athena Swan Silver Institutional Award in recognition of our advancement towards gender equality.